Signature Experience Scarica Libri Gratis


Autore : Stefania Saviolo [ February 21, 2019 | : ] Signature Experience

Signature Experience da Stefania Saviolo Copertina del libro

Scarica Libri Gratuiti PDF | ePub | Mobi Signature Experience un libro Stefania Saviolo. How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can fi rms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need to answer these questions and craft a unique and proprietary signature experience across all their touchpoints. Signature means that brands should avoid metoo strategies and “craft” the customer journey as they do with products, injecting creativity and their special touch into all relevant customer interactions. Crafting touch-points is not enough if the execution is not well-engineered. Different authors have teamed up in this book to illustrate how Fashion and Luxury companies should develop an innovative organizational approach and mindset, from brief to shelf, where people, processes, technology, and data are key enablers.


Recensione del libro:

Un ottimo libro da leggere, i contenuti del libro non sono troppo difficili da capire e ovviamente molto buoni. :)

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Riepilogo del libro
How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can fi rms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need to answer these questions and craft a unique and proprietary signature experience across all their touchpoints. Signature means that brands should avoid metoo strategies and “craft” the customer journey as they do with products, injecting creativity and their special touch into all relevant customer interactions. Crafting touch-points is not enough if the execution is not well-engineered. Different authors have teamed up in this book to illustrate how Fashion and Luxury companies should develop an innovative organizational approach and mindset, from brief to shelf, where people, processes, technology, and data are key enablers.
Titolo:Signature Experience
Autore:Stefania Saviolo
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Dimensione del file:2.47MB
Tags: signature, experience


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